from Daniel Jakobsson on Vimeo.
ABOUT RISIFRUTTI
Risifrutti is a Swedish rice porridge meal with jam, something you eat in between meals to keep your energy on top. Risifrutti is and has always been associated with sports and recreational activities.
Our brief was to create a new concept and launch it with a new campaign.
ABOUT THE NEW CONCEPT
Since Risifrutti is a sweet and playful meal we developed a new concept called Bara positiv energi - ”Only positive energy”.
THE CAMPAIGN
In Sweden today the number of children and young people who quit sports and
club activities are increasing. The reason is the increasing pressure to achieve and perform from an early age.
With the campaign Gör din grej! - “Do your thing!” we wanted to celebrate the joy of sports and movement, the reason you started out in the first place. That way Risifrutti can act against the pressure to achieve and perform.
Integrated campaign made at Saatchi & Saatchi Stockholm.