ABOUT VERUM
Verum health yoghurt is a big Swedish dairy brand with especially healthy bacteria. Usually it comes in a big package.
Our brief was to launch their new packaging, Verum in a cup. A completely new way for you to enjoy Verum all by yourself, in piece and quiet.
ABOUT THE CAMPAIGN
To launch the new package, that came in four different flavors, we let the renowned designer Maja Steen interpret the different flavors. Then we created print ads of the raw illustrations so that people could color them, themselves. All to give them an extra moment to themselves - that comes with Verum in a cup.
National OOH and print campaign made at Saatchi & Saatchi Stockholm.
Bronze-
Resume Campaign of The Month Print Stockholm 2016
